PPC Search Marketing

PPC Key Activities

  • Determine keywords and competitors
  • Establish budget
  • Target locations (geo-targeting)
  • Establish campaign and ad group structure
  • Create effective ad copy
  • Landing page review
  • Evaluate “Quality Score”
  • Implement, monitor, measure, adjust

Paid Search Marketing

Paid Search Marketing largely involves pay-per-click (PPC) marketing that drives qualified web traffic to your web site. It focuses on directing shoppers who key specific, relevant search terms to the product/service marketed.

Once business marketing strategy is established, keyword discovery provides the foundation for building effective PPC campaigns. PPC campaigns should be created carefully as it is easy to overspend and waste valuable marketing dollars. Annex Media’s approach focuses on PPC marketing efficiency driven by the overall business strategy.

Benefits & Features of Paid Search Marketing

Once implemented, getting your ads to appear on Google Adwords is virtually immediate. Put simply, PPC marketing is an advertising expense you can control very closely, as opposed to organic search results, which involves investment in Search Engine Optimization (SEO)

Several approaches may be taken in formulating PPC campaigns based on your preferences and business drivers. For example, spend/budget could be aligned evenly based on set dollars, against key performance metrics (KPI’s), key markets to develop; or general brand awareness building strategy, etc.

Paid Search Implementation Approach

Campaign Structure/Content Establishment & Maintenance – Ad group structure; various levels of geo-targeting; ongoing keyword deployment review including current list, match types, negative keyword use.

Competitive Keyword analysis – an evaluation of what online competitors and aggregators are using to evaluate competitive threats and unearth potentially viable search terms.

Content Network Evaluation – placement of ads on relevant content sites (Google Ad Sense ) for increased exposure. Enable content network advertising.

Site Placement Evaluation – Establish any key, relevant sites that may return attractive ROI and target these sites specifically via site placement.

Campaign Expansion & Additions – To expand product or service offerings or targeting new market geographic areas.

Campaign Ad Copy Development, Testing & Refinement – Aimed at continually improving search relevance and quality score, in turn improving consumer conversion performance and reducing PPC costs.

Landing Page Review & Adjustments – To ensure maximum relevance, quality scores and thus conversion rates and cost efficiency.

Ongoing SEM Analysis & Reporting – To gauge effectiveness and performance results that ensure maximum conversion rates, cost efficiency, and continuously positive ROI based on strategic objectives.

The above PPC campaign activities may be applied to Google Adwords and other major search engines to ensure maximum exposure of your website and services on the internet!

Learn about custom solutions for your business – contact Annex Media Marketing today!

 

  • Determine keywords & competitors
  • Establish budget
  • Target locations (geo-targeting)
  • Establish campaign, ad group structure
  • Create effective ad copy
  • Landing page review
  • Evaluate “Quality Score”
  • Implement, monitor, measure, adjust

Paid Search Marketing largely involves pay-per-click (PPC) marketing that drives qualified web traffic to your web site. It focuses on directing shoppers who key specific, relevant search terms to the product/service marketed.Once business marketing strategy is established, keyword discovery provides the foundation for building effective PPC campaigns. PPC campaigns should be created carefully as it is easy to overspend and waste valuable marketing dollars. Annex Media’s approach focuses on PPC marketing efficiency driven by the overall business strategy.

Once implemented, getting your ads to appear on Google Adwords is virtually immediate. Put simply, PPC marketing is an advertising expense you can control very closely, as opposed to organic search results, which involves investment in Search Engine Optimization (SEO)

Several approaches may be taken in formulating PPC campaigns based on your preferences and business drivers. For example, spend/budget could be aligned evenly based on set dollars, against key performance metrics (KPI’s), key markets to develop; or general brand awareness building strategy, etc.

Campaign Structure/Content Establishment & Maintenance – Ad group structure; various levels of geo-targeting; ongoing keyword deployment review including current list, match types, negative keyword use.

Competitive Keyword analysis – an evaluation of what online competitors and aggregators are using to evaluate competitive threats and unearth potentially viable search terms.

Content Network Evaluation – placement of ads on relevant content sites (Google Ad Sense ) for increased exposure. Enable content network advertising.

Site Placement Evaluation – Establish any key, relevant sites that may return attractive ROI and target these sites specifically via site placement.

Campaign Expansion & Additions – To expand product or service offerings or targeting new market geographic areas.

Campaign Ad Copy Development, Testing & Refinement – Aimed at continually improving search relevance and quality score, in turn improving consumer conversion performance and reducing PPC costs.

Landing Page Review & Adjustments – To ensure maximum relevance, quality scores and thus conversion rates and cost efficiency.

Ongoing SEM Analysis & Reporting – To gauge effectiveness and performance results that ensure maximum conversion rates, cost efficiency, and continuously positive ROI based on strategic objectives.

The above PPC campaign activities may be applied to Google Adwords and other major search engines to ensure maximum exposure of your website and services on the internet!

Learn about custom solutions for your business – contact Annex Media Marketing today!