Internet Marketing for Your Business
Our internet marketing services are meant to achieve one thing – drive visitors interested in your product or service to your website. For best results, it is essential we understand your business and objectives. What market segments will you target? Are they geographically based, gender based, or by some other demographic or other segment? Annex Media understands that we must first understand your business to tailor precise, individualized solutions. An integral part of any effective campaign is some upfront, “discovery” research and obtaining baseline information.
Search Engine Optimization (SEO) & What It Means to You
SEO is a subject not easily defined but it’s a specialized approach to internet marketing that drives natural traffic (free) to your website based on your appearance in search engine results. So what makes for effective SEO? Think of the words relevant, legitimate, authoritative, credible, trustworthy and secure and now you’re thinking about the key components that will help establish & maintain visibility of your website among search engines like Google. When creating or “optimizing” your website, consider not only what the copy reads, but what the page is conveying. Also, optimizing off-site is just as important as what’s done on your website…
Search Engine Marketing (SEM)
Search marketing usually involves pay-per-click (PPC) advertising, often displayed within or alongside search engine results. The benefit of PPC search marketing is that results are instant. The problem is that it could get expensive if it’s not done with the right preparatory research behind it and without ongoing marketing. Annex Media’s approach focuses squarely on maximizing paid search marketing effectiveness by achieving maximum efficiency.
Press Releases, Articles, Blogs, Newsletters & More…
Getting news and information out about your business and website are critical and serve two primary purposes. First, to communicate information and interest about your business, your services, and to contribute to brand building. Secondly, to create “web awareness” and gain valuable incoming links from key sources. Your news must be optimized, so it comes down to “how”?
Marketing Services List
Achieve increased online visibility…
…by executing proven, legitimate search marketing (SEM) and search engine optimization (SEO) strategies. Annex uses a marketing efficiency model that gets maximum results with minimum marketing spend. Key metrics are identified and tracked so that fact-based action can be taken to achieve the results you want. Core marketing services include:
- Strategic Review of Marketing & Business Plans
- Keyword Discovery & Baseline link to
- Search Engine Optimization (SEO)
- Paid Search Marketing (PPC Pay-per-click)
- More Services, including: