Small & Mid-Size Business Marketing

I’m a SME owner with a limited budget!

Small business is driving the economy and the internet has done a great job of “leveling” the playing field when it comes to marketing. Your website is your online “building”, and you’ll be judged accordingly. A bad presentation can break a sale.

You can’t afford NOT to gain an online presence, and you CAN do it incrementally – without spending a fortune on online marketing. Annex Media can help you in many ways with customized SME internet marketing packages. Whether you own a wedding bridal store or a Canada-wide environmental services company – we can help.

With a free analysis of your current internet web visibility, Annex Media can provide recommendations on where you should be focusing your marketing dollars. True, it takes a holistic approach for maximum effectiveness. But with time and a very well conceived strategic marketing approach, you too can appear alongside the leaders for search terms that will drive targeted traffic to your website.

Services Checklist To Help Your Business Grow Online

These are some of the services and activities that will contribute to increasing your online visibility. Our specialized approach to SME’s ensures you focus limited dollars on those tactics that will provide maximum business results.
  • Optimized page and/or website copywriting & editing
  • Internal website link structure
  • Item and/or service descriptions (optimized)
  • Business & product naming analysis (does it “optimize” well?)
  • Directory submissions (valuable, legitimate)
  • Search Engine Submissions
  • Link building strategy
  • Keyword discovery research
  • Competitor & SWOT Analysis
  • Google Ad words Campaign setup
  • Microsoft, Yahoo! Paid Search Campaign setup
  • Social marketing
  • Establishment of key performance metrics
  • Ongoing Reporting & Analytics
  • Competitor & SWOT Analysis
  • eCommerce consulting
  • Blog consulting
  • Web creation consulting and design
  • Consultation with your web designer
  • eCommerce
  • Teaching-Consulting solutions (self-help & training of your marketing staff) plus more!

Get Your SME Online!

How can a small biz like me market online?

Ok, so you’re not a billion dollar enterprise (and you know your business but don’t have free time to learn internet marketing). You serve a local market or you have a very specific product but you sell it internationally. Either way, you need to reach your exact targets. As a local business, we’ll show you how to display your online ads so they appear only locally. Selling a unique product internationally? Don’t overspend with national level campaigns. Annex Media will make sure only interested searchers find you, and don’t confuse you for what you’re not selling. Our SMB consulting services will explain the benefits of effective:

  • Geotargeting
  • Display Ad Timing
  • Negative Keyword Utilization
  • Demographic – social profile advertising
  • plus more!

In some cases, we can identify wasteful spending that can help cover the cost of consulting services. In other cases, small business owners, frustrated with poor results, abandon online advertising efforts prematurely based on incorrect or inefficient setup. Annex Media ensures you achieve positive ROI.

For more information on how Annex Media can help you, contact us today!